Versatility
Functionality with emotional appeal
The interactive enjoyment offered to Saab owners extends
beyond the pure driving experience to include everyday
functionality. Put simply, that means Saab engineers and
designers are concerned with providing elegant solutions so
that Saab owners can enjoy the process and execution of a
function, as well as its direct benefits.
At Saab, this philosophy is called 'emotional
functionality'. It brings an extra dimension to the
provision of what may be a relatively straightforward
operation. In this way there can be an unexpected bonus, a
'smile factor' brought about by design elegance that stops
well short of gimmickry.
The innovative CargoWing for the Saab 9-3 Convertible -
which uses an adaptable trunk lid rear spoiler to provide
unlikely ski stowage - is a good example. So, too, is the
way instrument illumination can be restricted by the Saab
Night Panel function to ease the strain of night driving;
or the way the windshield wipers are programmed to provide
an extra, delayed sweep in wash/wipe mode to remove any
residual streaks. And in the Saab 9-5 range, the
highly-geared action of a swiveling cup-holder as emerges
and retracts from the front fascia offers a level of
enjoyment, as well as pure functionality.
The Saab 9-3 Sport-Hatch Concept showcases a number of such
'Saabish' features, in this instance focused on satisfying
the varied lifestyle and leisure needs of potential owners:
'Hidden' Bike Carrier
The tailgate can be opened and closed while
carrying two bicycles mounted in upright positions (the
display car demonstrates a fixing for one bicycle). Neatly
integrated lugs, just below the rear screen on the
tailgate, combine with swiveling points on the trailing
edge of the roof to accommodate mounting brackets for the
bikes, once the front wheels are removed (which are then
stowed inside on storage brackets). This is a far more
user-friendly carrying solution than roof mounting and
produces less aerodynamic drag.
Hidden rear floor
An extra load-carrying dimension is offered
by an additional compartment under the rear cargo deck,
which can be glimpsed through the translucent floor. An
access hatch springs open on gas struts to reveal a useful
120 liters of extra luggage space. This area can stow
sports equipment, such as roller blades, or wet and muddy
items so they are kept separate from the rest of the trunk.
Integrated roof carrier
Just like its 9-3X forebear, the 9-3
Sport-Hatch Concept offers load carrying on the roof
without the need for longitudinal roof bars. Four
flush-mounted fixing points can accept a number of roof
boxes and adaptors for safe and reliable stowage. Saab 9-3
Sport-Hatch Concept owners could, for example, safely carry
two mountain bikes and a large roof box at the same time.
Powered tailgate
The hydraulically-powered tailgate is
remotely operated for ease of use and extends down to floor
level for easy loading. It remains fully operational when
being used as a bike carrier.