Concept
Pushing the boundaries
The Saab 9-3 Sport-Hatch Concept challenges automotive
convention by eroding the traditional distinction between
hatchback and wagon formats. In shifting such boundary
lines, it gives further expression to design chief Michael
Mauer's vision of the future of Saab design.
Just like the previous 9X and 9-3X, the 9-3 Sport-Hatch
Concept is testimony to Mauer's belief in the emergence of
a new automotive order; one where orthodox classifications
are no longer relevant to demanding owners who require one
vehicle to fulfill different functions.
It also represents a logical progression towards a near
production-ready car. The multi-dimensional Saab 9X
imaginatively combined the characteristic features of a
coupé, roadster, wagon and pick-up within a single vehicle.
The 9-3X then introduced an off-road capability by creating
a unique 'cross-over coupé' concept. Now the Saab 9-3
Sport-Hatch Concept carries forward much of the 9-3X's
design language in presenting a sporty, versatile vehicle
for the road that is a fusion between hatchback and wagon.
Styling cues from the 9-3X include most of the rear end
treatment: the relatively short rear overhang, the steeply
raked rear screen and light assemblies and the
uninterrupted shape of the side window glazing with
disguised door pillars. Despite the addition of two rear
doors, the essential compact proportions of a hatchback
have been retained.
The Saab 9-3 Sport-Hatch Concept is also clearly an
evolution of the current 9-3 Sport Sedan architecture
although, in adopting the stance and packaging of a
five-door hatchback, it follows closely in the tradition of
its classic Saab 900 forebears. It re-affirms Saab's
commitment to a distinctive, versatile format that is
sportier in appearance than a typical wagon.
"Just as the 9-3X occupies a position where coupé meets
off-roader, this car represents a cross-over point between
hatchback and wagon," explains Mauer. "It is the sort of
product that should come from Saab and our customers will
be able to buy a car very much like this.
"In using the Sport Sedan chassis, we have been able to
ensure that this car offers the kind of sporty,
driver-focused performance that is an essential requirement
for all Saab models," adds Mauer. " We have now added more
functionality with some interesting design features that
ensure this car has its own clear and separate identity."
Typical of the design team's unconventional approach is the
adoption of a distinctive glass roof, the elimination of
roof bars - a common feature of traditional wagon design -
and the provision of twin folding rear sports seats.
Innovative load-carrying functions are included without
compromising the car's essentially sporty appearance and
driver-focused character.
The presentation of the Saab 9-3 Sport-Hatch Concept at
this year's Frankfurt Motor Show signifies Saab's intention
to appeal to customers who seek the functionality of a
premium, mid-size wagon but require fresher, more exciting
looks and a sporty driving experience to match.
"Saab customers are predominantly professional people with
independent tastes and views," adds Mauer. " This car
reflects and respects their desire for bold, alternative
solutions."