• SAABmedia
• SAAB
• Models
• Concept Cars
  • EV-1 (1985)
  • 9X (2001)
  • 9-3X (2002)
    • Coupe Niche
    • Cross-over Coupe
    • On the move
    • Brand
    • Specifications
    • Brochure
    • Experts Only
    • Images
  • 9-3 Sport-Hatch (2003)
  • Aero X (2006)
  • BioPower 100 (2007)
  • 9-4X (2008)
• Advertisements
• In The Press
• Press Releases
• Desktop
• Links

The Saab 9-3X - Defining the Saab brand

The Saab 9-3X is the latest statement of Saab’s commitment to the development of innovative and distinctive new products.

Last year’s Saab 9X concept established a common sporty and multidynamic theme and this is further developed by the 9-3X, taking the Saab brand into a new cross-over segment of the market. It is a natural extension of the Saab-typical, sporty yet versatile range of products: turbocharged hatchbacks, an award winning ‘four season’ Convertible and, latterly, the exciting 9-5 Aero wagon.

Saab customers are not willing to compromise their life goals when it comes to mixing careers, families or free-time pursuits. They are confident individuals who seek to seamlessly balance these dimensions without conflict, while living life to the full. It is Saab’s ambition to meet the demands this places on its products – satisfying emotional wants and rational needs by delivering sporty, yet highly versatile cars. The Saab 9-3X is based on these values. It is an innovative and dynamic cross-over coupe that furthers the ability to go where the moment decides, be it on or off the beaten track.

“I would say this unique concept opens up a new mid-size, cross-over segment of the market,” says Saab Brand Director, Knut Simonsson. “An AWD cross-over product from Saab must, naturally, be a little different. Here we have a sporty coupe concept that is multidynamic: it can be adapted for different uses. The 9-3X offers enhanced on-road stability for everyday driving, while also providing extra traction when needed for the occasional off-road experience, and, above all, it’s great fun to drive either way!”

The Saab ‘X’ cars are the first visual evidence of how Saab’s Executive Director of Design, Michael Mauer, and its Head of Advanced Design, Anthony Lo, see the brand developing. Both concepts are bold and distinctive, breaking new ground in challenging conventional design wisdoms.

The Saab 9-3X, like the 9X, is a bold flag-carrier for the Saab brand. It sets the tone for future products and is a further step towards helping Saab achieve its commercial goals.